Other important metrics for mobile apps are Daily Active Users (DAU) and Monthly Active Users (MAU). These metrics indicate the level of interaction between your app and users. The difference between the total number of users who have installed the app and those who are actively using the app indicates that the app is being downloaded but not used.
As Lud-Tech GmbH, we not only offer you digital advertising consulting with the most common mobile analytics tools, but also comprehensive and regular reports that help you increase user interaction in your app, increase your advertising revenue, increase in-app sales or gain new subscriptions - with insights from our experience.
