Let's say you send visitors to your website to both the home page and the contact page. Which of the two pages is more efficient? You can find the answer to this question with web analytics.
How many users make a direct call by clicking on your phone number in the mobile view (Click to Call) By integrating activity tracking, you can, for example, see that 9 out of 100 mobile users called you by clicking on your phone number. By evaluating this data separately for Android and iOS users, you can also use your marketing budget more specifically.
